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CONTENT MARKETING

Sample

 

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Loop Communications (current)
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  • Direct content marketing efforts for Loop Communications, which provides hosted business phone systems to small businesses and mid-sized companies.

  • Efforts include blog posts and social media platforms (Facebook, Twitter, Instagram, LinkedIn, Google Plus)

  • Website content has focused on product features, enabling potential customers to learn more about Loop's systems, and SEO value.

  • Social posts have emphasized customer service, industry knowledge, etc.

  • Year-over-year website increases (2016-17):

    • Page views: +101%

    • Sessions: +88.1%

    • Users: +79.3%

  • ​Number of SEO keywords in Google's top 10 is up from two to 14 in target region.

Sample

 

WIX Filters (2010-14)
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  • Working as an agency consultant, initiated social efforts for WIX Filters, one of the world’s leading manufacturers of aftermarket auto parts.

  • Platforms included Facebook, Twitter, Instagram and YouTube.

  • WIX’s social media outreach mainly supported its NASCAR sponsorships.

  • During my tenure, WIX’s Facebook audience grew from almost nothing to 50,000 followers, and resulted in social media becoming an increasingly important part of its marketing strategy.

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Sample

 

SeatGeek (2018)
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USA Football
Sample

 

USA Football (2011)
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  • Wrote copy for the USA Football League Operations Guide, which serves as a resource for youth football organizations around the country. Topics ranged from player safety to marketing.

  • Here's a sample chapter with instruction for proper player hydration.

  • Click here to read the entire manual, if you'd like.

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